Matrix Research is the successful offspring of two very different methodologies - qualitative and quantitative research. It is very uncommon for a research company to do both, and to do them so well.
Matrix Research successfully integrated the project management and planning skills used in quantitative research with the creative, observational skills used in qualitative, market rese
arch and ethnography. The company's incubation started with specialized boutique research services such as highly screened, criteria exclusive participant recruiting. Research Director, Robert E. Brown states, "We wanted to work backwards and perfect the most difficult phases of research such as recruitment." Many research companies ignore this crucial step only to realize that they have a structure in place that cannot be executed. Robert continues, "We quickly learned how to forecast the hills and valleys of a research proposal and recommend alternative, cost-conscious research methods."
Matrix Research quickly became known as the industry participant recruiter and project manager. After ten years of sustained growth, Matrix Research is now a leading full service qualitative and quantitative research company with international clients across industries.
