Where Qualitative Insight Meets Quantitative Rigor
Matrix Research is a full-service qualitative and quantitative research firm built to solve complex business questions—through research that is not only thoughtfully designed, but expertly executed.
We believe the strongest insights emerge when rigorous measurement and deep human understanding work together, seamlessly and intentionally.
A Rare Integration of Qualitative and Quantitative Research
Most research firms specialize in either qualitative or quantitative methodologies. Matrix Research was built differently. From the beginning, we integrated the structured planning, forecasting, and project management discipline of quantitative research with the creativity, observation, and contextual depth of qualitative research and ethnography.
This hybrid foundation allows us to design studies that are methodologically sound, operationally realistic, and deeply grounded in real-world behavior.
Built backwards - by design
Matrix Research began as a boutique firm specializing in rigorously screened, criteria-exclusive participant recruitment—one of the most complex and commonly underestimated phases of research.
“We wanted to work backwards and perfect the most difficult phases of research, such as recruitment,” says Research Director Robert E. Brown. “Too often, companies design elegant studies without ensuring they can actually be executed.”
By prioritizing feasibility, precision, and execution from day one, Matrix Research built a foundation that ensures quality and integrity across every phase of a study.
Research Designed for the Real World
This execution-first mindset quickly evolved into a broader capability: forecasting complexity before it becomes a problem.
“We learned how to anticipate the hills and valleys of a research proposal,” Brown explains, “and how to recommend alternative, cost-conscious methodologies without sacrificing insight.”
This ability enables clients to balance ambition with practicality—ensuring research moves forward efficiently, responsibly, and with confidence.
What Makes Matrix Research Different
Execution-first research design
Deep fluency in both qualitative and quantitative methodologies
Realistic forecasting and feasibility planning
Cost-conscious methodological alternatives
End-to-end project management and oversight
Our role goes beyond delivering data—we ensure research is fully realized.
Two Decades of Sustained Growth
As a result of this approach, Matrix Research became known as the industry’s trusted partner for participant recruitment, program design, and project management. Over more than twenty years of sustained growth, the firm expanded its services while maintaining its commitment to precision, flexibility, and human-centered insight.
Today, Matrix Research works with international clients across a wide range of industries, supporting research at every stage—from early-stage exploration to large-scale validation.
Research That’s Designed to Be Delivered
Matrix Research brings clarity, structure, and insight to complex business decisions. Our work is grounded in rigorous methodology, shaped by real-world constraints, and delivered with confidence—ensuring research is not only well-designed, but fully executed.